The directory is an ideal medium for those in the vibrant wedding professions to promote and communicate details of their products and services direct to their target customers.

Distribution

Published annually, 40,000 copies in total are printed and distributed by Wholesale News to every newsagent, grocer, forecourt and supermarket in the province. Through regular re-calls and re-supplies, directories stay on the front of shelves until late into the autumn. Each year the company also gives away 1000s of free copies to brides from our stands at Wedding Fayres and shows throughout the country. 1000s of copies are distributed by wedding registrars, hotels and venues to happy couples.

1. Extensively Targeted Distribution – Whether through newsagents, shops, registrars or bridal fayres, we can almost guarantee that every single bride-to-be in Northern Ireland in 2010 will own at least one copy of the directory.

2. Bride-centric – The size, ergonomic design, classifications and branding is designed to make it easy to find suppliers and encourage brides to call advertisers. Classifications are designed in a logical and methodical manner to assist stressed brides systematically to go through a check list of every type of service that she would need for the special day. The directory is designed to promote the services of advertisers and encourage the bride to call to find out more.

3. Unique – No other media is so intentionally and so unashamedly designed to promote the services of advertisers, to the complete target market, with the sole purpose of encouraging

the reader to phone the number displayed in the adverts. The product is absolutely designed to entice brides-to-be to phone and enquire about your products and services.

4. Top Quality Product - Advertisers in the directory are displayed as the top end, top quality wedding professionals. Considerable time is invested in the design, layout, and placement to make your company stand out from the competition. Top quality businesses with top quality adverts are virtually guaranteed new business.

5. Return on Investment – There’s no better value advertising media. A 1/2 page advertisement is a fraction of any other medium. All adverts are considerably less than a bridal magazine but will generate more enquires, better enquiries and from all over the province. Display adverts start from as little as £5.67 per week but deliver well over a years constant flow of new business.